PURPLE No Yellow Shampoo

This shampoo is formulated to gently cleanse, moisturize, and neutralize unwanted highlights from the first application. Hair is left soft and shiny, with radiant cold highlights for the purest white. At the heart of the formula are violet pigments that correct yellow and copper highlights to revive the radiance of cool highlights with each shampoo.

Pair with the PURPLE Repairing No Yellow Hair Mask to complete your routine (sold separately).

Features

• Formulated to:
• Neutralize unwanted yellow tones due to natural oxidation
• Illuminate natural highlights
• Leave hair soft and supple
• Optimal maintenance solution for gray and white hair
• Purple pigments correct yellow and copper highlights to revive the shine of cool highlights
• Antioxidant edelweiss extract protects the hair fiber
• White mallow extraction adds shine to hair
• Results after 28 days:
• 100% hair is soft*
• 96% hair is shiny*
• 91% color is bright and luminous*
• 82% hair has cool highlights*
• Vegan
• Free from sulfates, silicone, parabens, and gluten
• 8.45 fl oz

*Clinical study carried out on 22 volunteers with gray, white, or bleached blonde hair for 28 days

How to Use

• Apply on wet hair
• Leave on for 1 to 2 minutes, then rinse
• In case of contact with eyes, rinse thoroughly
• Its no yellowing action is intensified with each use
• Reapply to enhance the effectiveness of the active ingredients
• Concentrated formula—a small quantity goes a long way!

Ingredients

Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Citric Acid, Parfum/Fragrance, Polyquaternium-22, Coco-Glucoside, Glyceryl Oleate, Sodium Benzoate, Potassium Sorbate, Ci 60730/Ext. Violet 2, Glycerin, Althaea Officinalis Root Extract, Leontopodium Alpinum Flower/Leaf Extract, Tocopherol, Hydrogenated Vegetable Glycerides Citrate

About the Brand

PHYTO is a French, botanical hair care brand that has products to fulfill all hair needs: dehydration, breakage, dullness, or hair thinning. All products are plant-based—PHYTO believes that beautiful hair comes from a healthy scalp, and plants are the safest and most effective way to achieve that.