COLOR Anti-Fade Shampoo

This shampoo gently cleanses to preserve color intensity and radiance. It’s designed to leave color-treated hair soft and luminous. At the heart of the formula is a rice peptide complex that limits pigment bleeding for up to 12 shampoos.

Pair with the COLOR Radiance Enhancer Conditioner and COLOR Color Extend Hair Mask to complete your routine (each sold separately).

Features

• Formulated to:
  • Gently cleanse without stripping
  • Protect color and revive its radiance
  • Leave hair soft and vibrant
• Rice peptide complex limits pigment bleeding for up to 12 shampoos*
• Antioxidant tara and sunflower seed tannins protect the color
• White mallow extraction adds shine to hair
• Envelops hair in a delicious, subtle scent
• Results after 28 days:
  • 100% less bleeding for up to 12 shampoos*
  • 95% color remains as intense and luminous after 12 shampoos*
• Vegan
• Free from sulfates, silicone, parabens, and gluten
• 8.45 fl oz

*Clinical study carried out on 22 volunteers with colored hair for 28 days

How to Use

• Massage a small amount onto wet scalp
• Leave on for 2 minutes, then rinse
• In case of contact with eyes, rinse thoroughly

Ingredients

Hibiscus Sabdariffa Flower Extract, Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Ceteareth-60 Myristyl Glycol, Disodium Cocoamphodiacetate, Glycol Distearate, Sodium Chloride, Polyacrylate-33, Parfum/Fragrance, Triethanolamine, Polyqyaternium-22, Citric Acid, Phenoxyethanol, Coconut Acid, Tetrasodium EDTA, Sodium Benzoate, Mava Sylvestris (Mallow) Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Pea Protein, Propanediol, Glyceryl Caprylate, Glycerin Undercylenate, Phospholipids, Potassium Sorbate, Sodium Hyaluronate. Xanthan Gum, Coumarin

About the Brand

PHYTO is a hair care botanical and French brand that has products to fulfill all hair needs: dehydration, breakage, dullness, or hair thinning. All products are plant based—PHYTO believes that beautiful hair comes from a healthy scalp and plants are the safest and most effective way to achieve that.